The Ad Tech industry is evolving rapidly in 2025, with AI automation, privacy-first targeting, and programmatic audio leading the way. Businesses must adapt to new technologies, embrace data-driven advertising, and explore emerging platforms like Connected TV. Learn how these trends impact advertising strategies and how to stay ahead.

In the final push before Election Day, campaigns need to make every dollar count. This blog outlines key strategies for optimizing your ad spend, using targeted digital ads to maximize voter outreach. With real-life examples of successful campaigns that used programmatic ads and polling data, we demonstrate how you can refine your messaging and field operations for a winning strategy.

Political campaigns that rely solely on social media ads are missing out on a vast opportunity to connect with voters across the web. Programmatic advertising offers the reach, precision, and adaptability needed to create a winning ad strategy.

As early voting kicks off, political campaigns must ensure their ads are live and reaching voters. This blog post highlights the importance of digital ads during early voting, focusing on how well-timed programmatic advertising can make a significant impact. Learn why now is the time to launch your ads, how to reach key voter segments, and how one of our recent clients saw a 59% increase in impressions thanks to strategic ad targeting.

Discover five actionable tips for testing digital ads, ensuring that your brand finds the optimal approach for engagement and conversion in a competitive online marketplace.