The Ad Tech industry is evolving rapidly in 2025, with AI automation, privacy-first targeting, and programmatic audio leading the way. Businesses must adapt to new technologies, embrace data-driven advertising, and explore emerging platforms like Connected TV. Learn how these trends impact advertising strategies and how to stay ahead.

Programmatic advertising allows you to start running ads early and continuously refine your strategy based on performance data. This ensures that as voters begin to form opinions, your campaign is already at the forefront of their minds.

Discover five actionable tips for testing digital ads, ensuring that your brand finds the optimal approach for engagement and conversion in a competitive online marketplace.